Home Improvement SEO
Home improvement covers everything from a new pergola to a full renovation, and every one of those projects starts with a Google search. Home improvement SEO gets your business ranking for the projects you want, in the suburbs you serve, with a site that turns browsers into quote requests.
Sound familiar?
Product searches go to retailers. Installer, builder and suburb level searches are where a home improvement business ranks and where the quotes come from.
Homeowners plan improvements for months. Cost guides, design ideas and project galleries keep your business in front of them until they are ready.
Google ranks pages for one thing at a time. Each improvement you offer needs its own page with its own photos and call to action.
Search demand
Urgent searches are won in the Google Maps pack. Research searches are won with a page that answers the question properly. Our local SEO services build for both.
| Search | Monthly searches | Where it is won |
|---|---|---|
| bathroom renovations | 11,000 | Maps pack and organic. Needs a dedicated service page. |
| kitchen renovations | 2,500 | Maps pack and organic. Needs a dedicated service page. |
| outdoor living | 2,000 | Maps pack and organic. Needs a dedicated service page. |
| pergola builders | 600 | Maps pack and organic. Needs a dedicated service page. |
| carport builders | 600 | Maps pack and organic. Needs a dedicated service page. |
| home renovations near me | 400 | Google Maps pack. Urgent, decided on reviews and proximity. |
| home improvements adelaide | 150 | Maps pack and organic. Needs a dedicated service page. |
| home extension cost | 150 | Organic results. Research phase, won with a clear guide. |
Average monthly searches in Australia. Source: Ahrefs, September 2026.
17,400 searches a month across just these 8 terms, before suburb variations. Every one of them is a customer looking for home improvement businesses right now.
How we work
No secret sauce. The fundamentals executed properly and consistently, tailored to how people search for home improvement businesses.
The right categories (Home improvement store, Remodeler, Contractor), an accurate service area, real photos of your work and weekly activity. Most home improvement businesses set it up once and never touch it again. A maintained profile outranks an abandoned one.
Dedicated pages for renovations, outdoor living and pergolas, carports and verandahs, bathrooms and kitchens, decks and home extensions, each written to rank for its own search and to make calling you the obvious next step. No copy and paste suburb pages, which Google demotes.
A simple review request after every completed job, so your rating, review count and recency keep climbing, plus local citations and links from suppliers, associations and industry sites.
Site speed, mobile layout, schema markup and a phone number that is one tap away on every page. Your rankings are only worth what your site converts.
Proof, not promises
Searchology built a new website from scratch for Automatic Gates Adelaide and achieved Rank 1 for key terms like “Automatic Gates Adelaide,” now delivering 30+ monthly organic leads.
Results published January 13, 2025. Full details in the case study.
Rated 5.0/5 from 19 Google reviews
Extremely helpful and knowledgeable. Actually got back to me and answered their phone. Followed up with super useful info. I’ve competed with one of their clients online too and they were very sticky on the top page of Google so very good skills too, in the Adelaide SEO scene. Much appreciated 🙏
We’ve genuinely enjoyed working with Jeremy! His prompt communication, efficient work, and attention to detail made the whole process so easy. The pricing is fair and perfect for small businesses, and the websites he creates are truly impressive and exceeded our expectations. Highly recommend Jeremy, excellent service from start to finish!
I contacted Jeremy 3-4 months ago to help me out and since then we’ve really started to see results. I’m currently booked out till mid February with leads still coming in. Jeremy has been super easy to work with and has definitely helped my business grow. Highly recommend!
Jeremy rebuilt my company website. He was patient with my limited understanding of how things work and explained each step of the process in a kind and professional manner. Would strongly recommend his services.
We couldn't be happier with the website Jeremy built for SR Built. His professionalism, attention to detail, and creative input made the entire process smooth and efficient. He was incredibly responsive throughout—every question, tweak, or update was addressed promptly and with care. The end result is a clean, modern site that perfectly represents our brand. Highly recommend Jeremy to anyone looking for a skilled and reliable web developer.
Jeremy is an absolute legend. He provides excellent value, is genuinely kind and truly has his clients best interests. I highly recommend him for any of your SEO needs.
Helped me resolve a few issues i had on my website even tho I wasn't using his service. And my old advertising guy didnt even pick up on it.
I used Searchology’s service and I’m very happy with the results. Jeremy clearly explained everything and implemented effective solutions for my website. I highly recommend his service.
Jeremy created a new and updated website for us and captured every detail perfectly. We’re absolutely thrilled with the outcome and couldn’t recommend him highly enough to anyone looking for a new website.
Jeremy is absolutely brilliant at what he does I highly recommend him for your website and marketing needs
Jeremy is an artist in his craft. a great approach to what we expected from him and the product delivery has been great! Excited to continue the working relationship. thank you Jeremy
Jeremy has been nothing but amazing to work with he has made the whole process of our new website build so seem less, simple and stress free it was really an enjoyable process. His communication throughout the process was brilliant and he takes action really fast.The outcome of the website has by far outperformed our expectations it is nothing short of exceptional. I can guarantee if you are looking to use searchology for your website or SEO you will receive the same service and exceptional results we did thanks again Jeremy
Absolute pleasure working with Jeremy. His knowledge of SEO and the work he does in the background to optimise our website has got us results far beyond our expectations.
Working with Jeremy has been extremely easy and successful for our business. Jeremy has been reliable, efficient and productive to work with. He is always approachable, provides a clear explanation of what’s happening and why. After unsuccessful campaigns with other SEO service providers, Jeremy was a breath of fresh air. Searchology have provided an excellent search engine optimisation service and has increased our leads and therefore business quickly and effectively. We as a small business have full faith and trust in Jeremy and Searchology.
Jeremy has been nothing short of amazing with his knowledge of SEO and overall website development. Highly recommend him!!
I find Jeremy to be a great honest operator with fantastic explaining skills
Jeremy is professional and a stand out SEO. Most importantly, he is results orientated and invests a lot of time and energy into each client. Highly recommend him to anyone who is looking to grow their business and rank higher on Google
Jeremy is very easy to deal with, motivated and driven. He handles both on-page and off-page SEO services with expertise and experience, which has significantly enhanced our online visibility. If you are looking to improve your SEO and have a dedicated professional on your account who'll keep things running smoothly, seek out improvements and find new opportunities for growth then get in touch with Jeremy!
Searchology provides an excellent search engine optimisation service and increased my leads and therefore business quickly and effectively. My website’s google rank improved from the changes they implemented and now continues to pull in leads on a consistent basis. Super nice guy to work with too. Couldn’t recommend them enough
Extremely helpful and knowledgeable. Actually got back to me and answered their phone. Followed up with super useful info. I’ve competed with one of their clients online too and they were very sticky on the top page of Google so very good skills too, in the Adelaide SEO scene. Much appreciated 🙏
We’ve genuinely enjoyed working with Jeremy! His prompt communication, efficient work, and attention to detail made the whole process so easy. The pricing is fair and perfect for small businesses, and the websites he creates are truly impressive and exceeded our expectations. Highly recommend Jeremy, excellent service from start to finish!
I contacted Jeremy 3-4 months ago to help me out and since then we’ve really started to see results. I’m currently booked out till mid February with leads still coming in. Jeremy has been super easy to work with and has definitely helped my business grow. Highly recommend!
Jeremy rebuilt my company website. He was patient with my limited understanding of how things work and explained each step of the process in a kind and professional manner. Would strongly recommend his services.
We couldn't be happier with the website Jeremy built for SR Built. His professionalism, attention to detail, and creative input made the entire process smooth and efficient. He was incredibly responsive throughout—every question, tweak, or update was addressed promptly and with care. The end result is a clean, modern site that perfectly represents our brand. Highly recommend Jeremy to anyone looking for a skilled and reliable web developer.
Jeremy is an absolute legend. He provides excellent value, is genuinely kind and truly has his clients best interests. I highly recommend him for any of your SEO needs.
Helped me resolve a few issues i had on my website even tho I wasn't using his service. And my old advertising guy didnt even pick up on it.
I used Searchology’s service and I’m very happy with the results. Jeremy clearly explained everything and implemented effective solutions for my website. I highly recommend his service.
Jeremy created a new and updated website for us and captured every detail perfectly. We’re absolutely thrilled with the outcome and couldn’t recommend him highly enough to anyone looking for a new website.
Jeremy is absolutely brilliant at what he does I highly recommend him for your website and marketing needs
Jeremy is an artist in his craft. a great approach to what we expected from him and the product delivery has been great! Excited to continue the working relationship. thank you Jeremy
Jeremy has been nothing but amazing to work with he has made the whole process of our new website build so seem less, simple and stress free it was really an enjoyable process. His communication throughout the process was brilliant and he takes action really fast.The outcome of the website has by far outperformed our expectations it is nothing short of exceptional. I can guarantee if you are looking to use searchology for your website or SEO you will receive the same service and exceptional results we did thanks again Jeremy
Absolute pleasure working with Jeremy. His knowledge of SEO and the work he does in the background to optimise our website has got us results far beyond our expectations.
Working with Jeremy has been extremely easy and successful for our business. Jeremy has been reliable, efficient and productive to work with. He is always approachable, provides a clear explanation of what’s happening and why. After unsuccessful campaigns with other SEO service providers, Jeremy was a breath of fresh air. Searchology have provided an excellent search engine optimisation service and has increased our leads and therefore business quickly and effectively. We as a small business have full faith and trust in Jeremy and Searchology.
Jeremy has been nothing short of amazing with his knowledge of SEO and overall website development. Highly recommend him!!
I find Jeremy to be a great honest operator with fantastic explaining skills
Jeremy is professional and a stand out SEO. Most importantly, he is results orientated and invests a lot of time and energy into each client. Highly recommend him to anyone who is looking to grow their business and rank higher on Google
Jeremy is very easy to deal with, motivated and driven. He handles both on-page and off-page SEO services with expertise and experience, which has significantly enhanced our online visibility. If you are looking to improve your SEO and have a dedicated professional on your account who'll keep things running smoothly, seek out improvements and find new opportunities for growth then get in touch with Jeremy!
Searchology provides an excellent search engine optimisation service and increased my leads and therefore business quickly and effectively. My website’s google rank improved from the changes they implemented and now continues to pull in leads on a consistent basis. Super nice guy to work with too. Couldn’t recommend them enough
Meet Your New Local SEO Specialist
As the proud owner and a dedicated SEO specialist based in Adelaide, I bring a personal touch to our strategies, infusing my passion for SEO into every project.
Our experienced team and efficient processes ensure successful outcomes that consistently exceed client expectations.
Ensuring our clients SEO campaigns are both highly profitable and enjoyable is our key priority! We report on what matters, leads and purchases that drive profit for your business.
Whilst we recommend certain SEO campaign minimum time frames to ensure expectations are met, at Searchology our contracts and agreement are strictly no lock-in.
We specialise in SEO. No Google ads, no Facebook ads or email marketing either. Ensuring our processes are cutting edge to drive the highest return possible.
Keeping our team local means none of your work is outsourced. When you send us an email or give us a ring, you're speaking with someone who gets it.
Project level searches such as pergola builders, bathroom renovations and home extension cost. They are made by homeowners with a budget and a plan, and they convert far better than generic terms.
No. A page for each improvement type, with real photos and pricing guidance, ranks for its own search and converts better. We build them in order of value to your business.
Google Business Profile improvements show within weeks. Service page rankings build over three to six months and keep compounding, which is why we recommend a minimum six month campaign.
After determining what “results” means for our clients, we create an SEO forecast and clearly communicate it. Having said that, it’s impossible to approximately pinpoint a specific ranking or amount of leads you will generate in “X” amount of time after investing in SEO. However, generally speaking we can begin to see an improvement in Google visibility within the first few weeks for certain keywords. For more information, please reach out directly at jeremy@searchology.com.au
Yes. Over the past 3 years we have generated 1000’s of new leads for our local SEO clients from Google search. No Google Ads or Facebook required. Check out our awesome case studies below for more specific information.
With Searchology you’re never locked into anything. You’re free to stop and start when you like. However, we recommend a minimum period of 6 months to see seriously meaningful results from your SEO campaign with us.
No. We do not outsource your work to India, The Philippines, Pakistan or any other country. You will work and communicate with our local Australian team of SEO specialists.
Yes of course. Our local team of specialists is based in Unley, South Australia. Please schedule your free SEO consultation on our website to book in a time to chat about your business’ SEO in person.
We do not recommend turning off Google Ads immediately after commencing SEO services with us. However, over time and a seriously successful SEO campaign with Searchology, there will be scope to lower ad budgets and let organic traffic take the wheel.
Every campaign is scoped after a free strategy call, based on your trade, your service area and how competitive the searches are. You get a fixed monthly figure in writing, month to month, with no lock-in.
They stay yours. Everything is set up in your name from the start and we hand over cleanly, with no hostage tactics.
Industry specific SEO
Pages written for the trades we work with most.
Please get in contact with us via whichever method suits you best. A member of our team will get back to you within 24 hours.
