Home Improvement SEO

SEO Services For Your Home Improvement Business

Home improvement covers everything from a new pergola to a full renovation, and every one of those projects starts with a Google search. Home improvement SEO works to get your business ranking for the projects you want, in the suburbs you serve, with a site that turns browsers into quote requests.

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Sound familiar?

Three reasons home improvement businesses lose jobs on Google

Bunnings and the big retailers rank for the products

Product searches go to retailers. Installer, builder and suburb level searches are where a home improvement business ranks and where the quotes come from.

Long research cycles

Homeowners plan improvements for months. Cost guides, design ideas and project galleries keep your business in front of them until they are ready.

Too many services on one page

Google ranks pages for one thing at a time. Each improvement you offer needs its own page with its own photos and call to action.

Search demand

What Australians search for when they need home improvement businesses

Urgent searches are won in the Google Maps pack. Research searches are won with a page that answers the question properly. Our local SEO services build for both.

Search	Monthly searches	Where it is won
bathroom renovations	11,000	Maps pack and organic. Needs a dedicated service page.
kitchen renovations	2,500	Maps pack and organic. Needs a dedicated service page.
outdoor living	2,000	Maps pack and organic. Needs a dedicated service page.
pergola builders	600	Maps pack and organic. Needs a dedicated service page.
carport builders	600	Maps pack and organic. Needs a dedicated service page.
home renovations near me	400	Google Maps pack. Urgent, decided on reviews and proximity.
home improvements adelaide	150	Maps pack and organic. Needs a dedicated service page.
home extension cost	150	Organic results. Research phase, won with a clear guide.

Average monthly searches in Australia. Source: Ahrefs, September 2026.

17,400 searches a month across just these 8 terms, before suburb variations. Every one of them is a customer looking for home improvement businesses right now.

How we work

The local SEO playbook we run for home improvement businesses

No secret sauce. The fundamentals executed properly and consistently, tailored to how people search for home improvement businesses.

Google Business Profile, done properly
The right categories (Home improvement store, Remodeler, Contractor), an accurate service area, real photos of your work and weekly activity. Most home improvement businesses set it up once and never touch it again. A maintained profile outranks an abandoned one.
A page for every service you want more of
Dedicated pages for renovations, outdoor living and pergolas, carports and verandahs, bathrooms and kitchens, decks and home extensions, each written to rank for its own search and to make calling you the obvious next step. No copy and paste suburb pages, which Google demotes.
Reviews and links on a system, not on hope
A simple review request after every completed job, so your rating, review count and recency keep climbing, plus local citations and links from suppliers, associations and industry sites.
Technical fixes and click to call
Site speed, mobile layout, schema markup and a phone number that is one tap away on every page. Your rankings are only worth what your site converts.
Named when the answer comes from AI
More customers now ask ChatGPT or read Google’s AI Overview before they call anyone, and those answers name only a few home improvement businesses. The profile, reviews, service pages and citations above are exactly what those tools read, so we build them to be quoted, then check who is being named in your area.

Book Free SEO Strategy Call Our local SEO service

Proof, not promises

From 0 leads to 30+ leads per month for Automatic Gates Adelaide

Searchology built a new website from scratch for Automatic Gates Adelaide and achieved Rank 1 for key terms like “Automatic Gates Adelaide,” now delivering 30+ monthly organic leads.

Increase In Organic Traffic: 1000%
Increase In Keywords (Pos 1-3): 500%
Increase In Leads: 1400%

Results published January 13, 2025. Full details in the case study.

Read the case study

From 0 leads to 30+ leads per month for Automatic Gates Adelaide

Reviews From Our Local Clients

Rated 5.0/5 from 21 Google reviews

Fouad Madi
2 months ago

5 out of 5 stars

Jeremy is an absolute legend. He provides excellent value, is genuinely kind and truly has his clients best interests. I highly recommend him for any of your SEO needs.

Alex Alex
5 months ago

5 out of 5 stars

Extremely helpful and knowledgeable. Actually got back to me and answered their phone. Followed up with super useful info. I’ve competed with one of their clients online too and they were very sticky on the top page of Google so very good skills too, in the Adelaide SEO scene. Much appreciated 🙏

Kristel Khun
12 months ago

5 out of 5 stars

We’ve genuinely enjoyed working with Jeremy! His prompt communication, efficient work, and attention to detail made the whole process so easy. The pricing is fair and perfect for small businesses, and the websites he creates are truly impressive and exceeded our expectations. Highly recommend Jeremy, excellent service from start to finish!

Danica
9 months ago

5 out of 5 stars

Jeremy rebuilt my company website. He was patient with my limited understanding of how things work and explained each step of the process in a kind and professional manner. Would strongly recommend his services.

Emma Roydhouse
a year ago

5 out of 5 stars

We couldn't be happier with the website Jeremy built for SR Built. His professionalism, attention to detail, and creative input made the entire process smooth and efficient. He was incredibly responsive throughout—every question, tweak, or update was addressed promptly and with care. The end result is a clean, modern site that perfectly represents our brand. Highly recommend Jeremy to anyone looking for a skilled and reliable web developer.

Joseph White
a week ago

5 out of 5 stars

Probably one of the best Business decisions for our small startup was to bring Jeremy on. Very happy with the overall return and guidance by Searchology.

Lilly Delsar
2 weeks ago

5 out of 5 stars

We had a fantastic experience working with Jeremy from Searchology on our new website for Zima Electrical. He made the entire process easy, understood exactly what we wanted and created a professional website that represents our business perfectly. Jeremy was responsive, knowledgeable and always happy to answer our questions or make changes. We’re extremely happy with the finished result and would highly recommend Jeremy and Searchology to any business looking for a quality website and great service.

Damien Mifsud
a month ago

5 out of 5 stars

Helped me resolve a few issues i had on my website even tho I wasn't using his service. And my old advertising guy didnt even pick up on it.

Sab
4 months ago

5 out of 5 stars

I used Searchology’s service and I’m very happy with the results. Jeremy clearly explained everything and implemented effective solutions for my website. I highly recommend his service.

Jamie Smith
10 months ago

5 out of 5 stars

I contacted Jeremy 3-4 months ago to help me out and since then we’ve really started to see results. I’m currently booked out till mid February with leads still coming in. Jeremy has been super easy to work with and has definitely helped my business grow. Highly recommend!

Team Email
11 months ago

5 out of 5 stars

Jeremy created a new and updated website for us and captured every detail perfectly. We’re absolutely thrilled with the outcome and couldn’t recommend him highly enough to anyone looking for a new website.

Shannon Ursino
a year ago

5 out of 5 stars

Jeremy is absolutely brilliant at what he does I highly recommend him for your website and marketing needs

Jack Croudace
a year ago

5 out of 5 stars

Jeremy is an artist in his craft. a great approach to what we expected from him and the product delivery has been great! Excited to continue the working relationship. thank you Jeremy

John Bogar
a year ago

5 out of 5 stars

Jeremy has been nothing but amazing to work with he has made the whole process of our new website build so seem less, simple and stress free it was really an enjoyable process. His communication throughout the process was brilliant and he takes action really fast.The outcome of the website has by far outperformed our expectations it is nothing short of exceptional. I can guarantee if you are looking to use searchology for your website or SEO you will receive the same service and exceptional results we did thanks again Jeremy

Ponti Capoccia
a year ago

5 out of 5 stars

Absolute pleasure working with Jeremy. His knowledge of SEO and the work he does in the background to optimise our website has got us results far beyond our expectations.

Amy Ruis
a year ago

5 out of 5 stars

Working with Jeremy has been extremely easy and successful for our business. Jeremy has been reliable, efficient and productive to work with. He is always approachable, provides a clear explanation of what’s happening and why. After unsuccessful campaigns with other SEO service providers, Jeremy was a breath of fresh air. Searchology have provided an excellent search engine optimisation service and has increased our leads and therefore business quickly and effectively. We as a small business have full faith and trust in Jeremy and Searchology.

Elyce Bone
a year ago

5 out of 5 stars

Jeremy has been nothing short of amazing with his knowledge of SEO and overall website development. Highly recommend him!!

Theo Anton
a year ago

5 out of 5 stars

I find Jeremy to be a great honest operator with fantastic explaining skills

Khajiho Tokunaga
a year ago

5 out of 5 stars

Jeremy is professional and a stand out SEO. Most importantly, he is results orientated and invests a lot of time and energy into each client. Highly recommend him to anyone who is looking to grow their business and rank higher on Google

AG Digital Pty Ltd Team
2 years ago

5 out of 5 stars

Jeremy is very easy to deal with, motivated and driven. He handles both on-page and off-page SEO services with expertise and experience, which has significantly enhanced our online visibility. If you are looking to improve your SEO and have a dedicated professional on your account who'll keep things running smoothly, seek out improvements and find new opportunities for growth then get in touch with Jeremy!

Dom Mattei
2 years ago

5 out of 5 stars

Searchology provides an excellent search engine optimisation service and increased my leads and therefore business quickly and effectively. My website’s google rank improved from the changes they implemented and now continues to pull in leads on a consistent basis. Super nice guy to work with too. Couldn’t recommend them enough

Fouad Madi
2 months ago

5 out of 5 stars

Jeremy is an absolute legend. He provides excellent value, is genuinely kind and truly has his clients best interests. I highly recommend him for any of your SEO needs.

Alex Alex
5 months ago

5 out of 5 stars

Kristel Khun
12 months ago

5 out of 5 stars

Danica
9 months ago

5 out of 5 stars

Emma Roydhouse
a year ago

5 out of 5 stars

Joseph White
a week ago

5 out of 5 stars

Probably one of the best Business decisions for our small startup was to bring Jeremy on. Very happy with the overall return and guidance by Searchology.

Lilly Delsar
2 weeks ago

5 out of 5 stars

Damien Mifsud
a month ago

5 out of 5 stars

Helped me resolve a few issues i had on my website even tho I wasn't using his service. And my old advertising guy didnt even pick up on it.

Sab
4 months ago

5 out of 5 stars

I used Searchology’s service and I’m very happy with the results. Jeremy clearly explained everything and implemented effective solutions for my website. I highly recommend his service.

Jamie Smith
10 months ago

5 out of 5 stars

Team Email
11 months ago

5 out of 5 stars

Shannon Ursino
a year ago

5 out of 5 stars

Jeremy is absolutely brilliant at what he does I highly recommend him for your website and marketing needs

Jack Croudace
a year ago

5 out of 5 stars

Jeremy is an artist in his craft. a great approach to what we expected from him and the product delivery has been great! Excited to continue the working relationship. thank you Jeremy

John Bogar
a year ago

5 out of 5 stars

Ponti Capoccia
a year ago

5 out of 5 stars

Absolute pleasure working with Jeremy. His knowledge of SEO and the work he does in the background to optimise our website has got us results far beyond our expectations.

Amy Ruis
a year ago

5 out of 5 stars

Elyce Bone
a year ago

5 out of 5 stars

Jeremy has been nothing short of amazing with his knowledge of SEO and overall website development. Highly recommend him!!

Theo Anton
a year ago

5 out of 5 stars

I find Jeremy to be a great honest operator with fantastic explaining skills

Khajiho Tokunaga
a year ago

5 out of 5 stars

AG Digital Pty Ltd Team
2 years ago

5 out of 5 stars

Dom Mattei
2 years ago

5 out of 5 stars

See all reviews on Google

Meet Your New Local SEO Specialist

Hey there, my name is Jeremy!

As the proud owner and a dedicated SEO specialist based in Adelaide, I bring a personal touch to our strategies, infusing my passion for SEO into every project.

Have personally built from scratch and ranked 50+ local business websites generating 1000's of leads for Adelaide business owners yearly
Have travelled across the globe to meet with the brightest minds in SEO to ensure my clients receive cutting-edge SEO strategies that GET RESULTS
Dedicated to client results, I don't report on fluff. Every month I'll tell you how many extra leads our SEO services generated your business

Book Free SEO Strategy Call Meet Jeremy

Education Bachelor of Marketing and Business Management (Double Major) The University of Adelaide, a Group of Eight university. The grounding behind every commercial decision in a campaign.

Recognition Guest lecturer, The University of Adelaide Invited back to teach marketing and business students how SEO and digital growth really work.Global upskilling Affiliate World Asia, Bangkok Travels to international SEO conferences and collaborates with top experts, including Matt Diggity.November 2026 Chiang Mai SEO Conference Booked for the five day SEO and AI event Matt Diggity runs, to bring the newest ranking tactics straight back into client campaigns.Track record 50+ local websites built and ranked from scratch Generating thousands of Google leads for Adelaide business owners every year.

Why Choose Searchology?

An experienced specialist, efficient processes and reporting built around the leads your campaign produces.

Business ROI Focused

Ensuring our clients SEO campaigns are both highly profitable and enjoyable is our key priority! We report on what matters, leads and purchases that drive profit for your business.

No lock-in Contracts

Whilst we recommend certain SEO campaign minimum time frames to ensure expectations are met, at Searchology our contracts and agreement are strictly no lock-in.

Specialist SEO Agency

We specialise in SEO. No Google ads, no Facebook ads or email marketing either. Ensuring our processes are cutting edge to drive the highest return possible, across Google and the AI search tools your customers now ask first.

Local Aussie SEO Team

Keeping our team local means you deal with the people responsible for your campaign. When you send us an email or give us a ring, you're speaking with someone who gets it.

Book Free SEO Strategy Call

Questions home improvement businesses ask about SEO

Which home improvement searches bring the best leads?

Project level searches such as pergola builders, bathroom renovations and home extension cost. They are made by homeowners with a budget and a plan, and they convert far better than generic terms.

Should we have one page for all our services?

No. A page for each improvement type, with real photos and pricing guidance, ranks for its own search and converts better. We build them in order of value to your business.

How long does home improvement SEO take?

Google Business Profile improvements show within weeks. Service page rankings build over three to six months and keep compounding, which is why we recommend a minimum six month campaign.

How quickly will I see results?

After determining what “results” means for our clients, we create an SEO forecast and clearly communicate it. Having said that, it’s impossible to approximately pinpoint a specific ranking or amount of leads you will generate in “X” amount of time after investing in SEO. However, generally speaking we can begin to see an improvement in Google visibility within the first few weeks for certain keywords. For more information, please reach out directly at jeremy@searchology.com.au

Do you have previous experience generating leads with SEO?

Yes. Over the past 3 years we have generated 1000’s of new leads for our local SEO clients from Google search. No Google Ads or Facebook required. Check out our awesome case studies below for more specific information.

How long do we need to do SEO for?

With Searchology you’re never locked into a minimum term. You can stop with 30 days’ written notice and start again whenever you like. However, we recommend a minimum period of 6 months to see seriously meaningful results from your SEO campaign with us.

Who actually does my business’ SEO work?

Your campaign is led by Jeremy in Adelaide, and he is responsible for every piece of work on it. You will work and communicate with our local Australian team, not an offshore call centre.

Can we meet in person to discuss my business’ SEO?

Yes. Jeremy is based in Adelaide and meets Adelaide clients in person. Book your free SEO consultation on our website and let us know you would like to meet. Interstate clients meet over video.

Do you optimise for AI search as well as Google?

Yes, and it is part of every campaign rather than an upsell. The same work that ranks you in Google, clear service pages, correct schema, real reviews and genuine local authority, is what Google’s AI Overviews, ChatGPT, Gemini, Perplexity and Copilot draw on when they answer a question about your industry. Where a business wants it tracked properly, our AI search optimisation service measures how often you are named across those tools and works to lift it.

Can I turn off my Google Ads after doing SEO?

We do not recommend turning off Google Ads immediately after commencing SEO services with us. However, over time and a seriously successful SEO campaign with Searchology, there will be scope to lower ad budgets and let organic traffic take the wheel.

How much do your SEO services cost?

Every SEO plan starts at $2,000+GST a month, month to month, with no lock-in contract. Where you land above that depends on your trade, your service area and how competitive the searches are, and you get a fixed monthly figure in writing before you commit. Our full SEO pricing is published up front.

What happens to my website and Google Business Profile if I stop?

They stay yours once your invoices are paid. Your domain and Google Business Profile are set up in your name wherever the platform allows, and we hand over access cleanly, with no hostage tactics. If we host your website, you can take a full export to another host, or keep it with us on a monthly hosting plan.

Industry specific SEO

SEO for other trades

Pages written for the trades we work with most.

Bathroom Renovation SEO Local SEO for bathroom renovators Kitchen Renovation SEO Local SEO for kitchen renovators Cabinet Maker SEO Local SEO for cabinet makers Flooring SEO Local SEO for flooring businesses Epoxy Flooring SEO Local SEO for epoxy flooring businesses Concreter SEO Local SEO for concreters Demolition SEO Local SEO for demolition contractors Excavation SEO Local SEO for earthmoving and excavation contractors

All industries

By location

Home Improvement SEO across Australia

The same playbook runs for home improvement businesses in every city we work in. What changes is the competition, and each location page covers what that looks like on the ground.

Schedule Your Free Home Improvement SEO Consultation

Please get in contact with us via whichever method suits you best. A member of our team will get back to you within 24 hours.

SEO Services For Your Home Improvement Business

Three reasons home improvement businesses lose jobs on Google

Bunnings and the big retailers rank for the products

Long research cycles

Too many services on one page

What Australians search for when they need home improvement businesses

The local SEO playbook we run for home improvement businesses

Google Business Profile, done properly

A page for every service you want more of

Reviews and links on a system, not on hope

Technical fixes and click to call

Named when the answer comes from AI

From 0 leads to 30+ leads per month for Automatic Gates Adelaide

Reviews From Our Local Clients

Hey there, my name is Jeremy!

Why Choose Searchology?

Business ROI Focused

No lock-in Contracts

Specialist SEO Agency

Local Aussie SEO Team

Questions home improvement businesses ask about SEO

SEO for other trades

Home Improvement SEO across Australia

Schedule Your Free Home Improvement SEO Consultation