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Victoria

SEO Agency Melbourne

Melbourne is the most spread-out local search market in the country. A business in Werribee is not competing with one in Ringwood, yet most agencies sell both the same city-wide campaign. We plan yours around the suburbs you actually service and report on the calls and quotes it produces.

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Sound familiar?

Why Melbourne businesses waste money on SEO

One campaign for a city of five million

Melbourne agencies love the phrase "rank in Melbourne". Google does not rank you in Melbourne. It ranks you in Footscray, or Bentleigh, or Craigieburn, based on where the searcher is standing. A campaign that ignores that wastes most of its budget on searches you will never win.

Big agency, junior on your account

The big Melbourne agencies pitch with a senior and hand you to a junior. You pay CBD overheads for someone learning on your website. Here the person who scopes the work does the work.

Twelve months of reports, no extra phone calls

Impressions up, traffic up, leads flat. Melbourne businesses tell us this story constantly. We track calls and form enquiries from organic search from month one, so you know whether it is working.

How we do it

Melbourne SEO, month by month

No secret sauce. The fundamentals executed properly for your service area and the searches that bring you customers.

  1. Pick the suburbs, then the searches

    We map your real service area against Melbourne's map pack behaviour and choose the suburbs you can win first, usually the ones nearest your address, then expand outward.

  2. Google Business Profile built for the map pack

    Categories, service area, photos, products and a review routine after every job. In Melbourne the map pack takes most of the clicks for trade and service searches, so this is where we start.

  3. Service and suburb pages that earn their place

    No copy-and-paste suburb pages for every postcode. Real pages for the services you sell and the areas you cover, written around what Melbourne customers search.

  4. Monthly reporting on leads

    Tracked calls, form enquiries, map pack positions and what was done. One plain-English email a month, with the lead count at the top.

Jeremy Smolicz reviewing an SEO campaign

The first six months

What happens, and when

No promised ranking dates. This is the order the work happens in and when leads usually follow, based on the local SEO campaigns we run.

  1. Month 1

    Foundations, not rankings

    • Discovery call, keyword research and a full technical audit
    • Google Business Profile rebuilt with the right categories, services and photos
    • Priority service pages rewritten around what your customers actually search
    • Call and form tracking set up so every lead is counted
  2. Months 2 to 3

    The first honest movement

    • New service and suburb content published on a schedule
    • Local citations cleaned up and built out
    • A review request routine running after every job
    • Internal linking and technical fixes shipped
    • Early keyword movement shows in Search Console
  3. Months 4 to 6

    Enquiries, if it is going to work

    • Map pack positions climbing in your core suburbs
    • Keyword coverage expanding into new services
    • Conversion fixes on the pages that are now getting traffic
    • A clear read on lead volume, and a budget review with you

Reporting

Five numbers, every month

One plain-English email a month. What moved, what was done and what is queued, with the lead count at the top.

Leads and calls

Form enquiries and tracked calls from organic search. The number that pays the bills.

Map pack position

Where you sit in the three map listings for your core searches, suburb by suburb.

Keywords in the top three

How many of your target searches you own, not just appear for.

Clicks and impressions

Straight from Google Search Console, so nothing is massaged.

Work completed

What was done this month and what is queued next. No mystery.

Google Reviews

Reviews From Our Local Clients

Rated 5.0/5 from 19 Google reviews

Alex Alex
3 months ago
★★★★★

Extremely helpful and knowledgeable. Actually got back to me and answered their phone. Followed up with super useful info. I’ve competed with one of their clients online too and they were very sticky on the top page of Google so very good skills too, in the Adelaide SEO scene. Much appreciated 🙏

Kristel Khun
10 months ago
★★★★★

We’ve genuinely enjoyed working with Jeremy! His prompt communication, efficient work, and attention to detail made the whole process so easy. The pricing is fair and perfect for small businesses, and the websites he creates are truly impressive and exceeded our expectations. Highly recommend Jeremy, excellent service from start to finish!

Jamie Smith
9 months ago
★★★★★

I contacted Jeremy 3-4 months ago to help me out and since then we’ve really started to see results. I’m currently booked out till mid February with leads still coming in. Jeremy has been super easy to work with and has definitely helped my business grow. Highly recommend!

Danica
7 months ago
★★★★★

Jeremy rebuilt my company website. He was patient with my limited understanding of how things work and explained each step of the process in a kind and professional manner. Would strongly recommend his services.

Emma Roydhouse
a year ago
★★★★★

We couldn't be happier with the website Jeremy built for SR Built. His professionalism, attention to detail, and creative input made the entire process smooth and efficient. He was incredibly responsive throughout—every question, tweak, or update was addressed promptly and with care. The end result is a clean, modern site that perfectly represents our brand. Highly recommend Jeremy to anyone looking for a skilled and reliable web developer.

Fouad Madi
3 weeks ago
★★★★★

Jeremy is an absolute legend. He provides excellent value, is genuinely kind and truly has his clients best interests. I highly recommend him for any of your SEO needs.

Damien Mifsud
a month ago
★★★★★

Helped me resolve a few issues i had on my website even tho I wasn't using his service. And my old advertising guy didnt even pick up on it.

Sab
3 months ago
★★★★★

I used Searchology’s service and I’m very happy with the results. Jeremy clearly explained everything and implemented effective solutions for my website. I highly recommend his service.

Team Email
10 months ago
★★★★★

Jeremy created a new and updated website for us and captured every detail perfectly. We’re absolutely thrilled with the outcome and couldn’t recommend him highly enough to anyone looking for a new website.

Shannon Ursino
11 months ago
★★★★★

Jeremy is absolutely brilliant at what he does I highly recommend him for your website and marketing needs

Jack Croudace
a year ago
★★★★★

Jeremy is an artist in his craft. a great approach to what we expected from him and the product delivery has been great! Excited to continue the working relationship. thank you Jeremy

John Bogar
a year ago
★★★★★

Jeremy has been nothing but amazing to work with he has made the whole process of our new website build so seem less, simple and stress free it was really an enjoyable process. His communication throughout the process was brilliant and he takes action really fast.The outcome of the website has by far outperformed our expectations it is nothing short of exceptional. I can guarantee if you are looking to use searchology for your website or SEO you will receive the same service and exceptional results we did thanks again Jeremy

Ponti Capoccia
a year ago
★★★★★

Absolute pleasure working with Jeremy. His knowledge of SEO and the work he does in the background to optimise our website has got us results far beyond our expectations.

Amy Ruis
a year ago
★★★★★

Working with Jeremy has been extremely easy and successful for our business. Jeremy has been reliable, efficient and productive to work with. He is always approachable, provides a clear explanation of what’s happening and why. After unsuccessful campaigns with other SEO service providers, Jeremy was a breath of fresh air. Searchology have provided an excellent search engine optimisation service and has increased our leads and therefore business quickly and effectively. We as a small business have full faith and trust in Jeremy and Searchology.

Elyce Bone
a year ago
★★★★★

Jeremy has been nothing short of amazing with his knowledge of SEO and overall website development. Highly recommend him!!

Theo Anton
a year ago
★★★★★

I find Jeremy to be a great honest operator with fantastic explaining skills

Khajiho Tokunaga
a year ago
★★★★★

Jeremy is professional and a stand out SEO. Most importantly, he is results orientated and invests a lot of time and energy into each client. Highly recommend him to anyone who is looking to grow their business and rank higher on Google

AG Digital Pty Ltd Team
2 years ago
★★★★★

Jeremy is very easy to deal with, motivated and driven. He handles both on-page and off-page SEO services with expertise and experience, which has significantly enhanced our online visibility. If you are looking to improve your SEO and have a dedicated professional on your account who'll keep things running smoothly, seek out improvements and find new opportunities for growth then get in touch with Jeremy!

Dom Mattei
2 years ago
★★★★★

Searchology provides an excellent search engine optimisation service and increased my leads and therefore business quickly and effectively. My website’s google rank improved from the changes they implemented and now continues to pull in leads on a consistent basis. Super nice guy to work with too. Couldn’t recommend them enough

Alex Alex
3 months ago
★★★★★

Extremely helpful and knowledgeable. Actually got back to me and answered their phone. Followed up with super useful info. I’ve competed with one of their clients online too and they were very sticky on the top page of Google so very good skills too, in the Adelaide SEO scene. Much appreciated 🙏

Kristel Khun
10 months ago
★★★★★

We’ve genuinely enjoyed working with Jeremy! His prompt communication, efficient work, and attention to detail made the whole process so easy. The pricing is fair and perfect for small businesses, and the websites he creates are truly impressive and exceeded our expectations. Highly recommend Jeremy, excellent service from start to finish!

Jamie Smith
9 months ago
★★★★★

I contacted Jeremy 3-4 months ago to help me out and since then we’ve really started to see results. I’m currently booked out till mid February with leads still coming in. Jeremy has been super easy to work with and has definitely helped my business grow. Highly recommend!

Danica
7 months ago
★★★★★

Jeremy rebuilt my company website. He was patient with my limited understanding of how things work and explained each step of the process in a kind and professional manner. Would strongly recommend his services.

Emma Roydhouse
a year ago
★★★★★

We couldn't be happier with the website Jeremy built for SR Built. His professionalism, attention to detail, and creative input made the entire process smooth and efficient. He was incredibly responsive throughout—every question, tweak, or update was addressed promptly and with care. The end result is a clean, modern site that perfectly represents our brand. Highly recommend Jeremy to anyone looking for a skilled and reliable web developer.

Fouad Madi
3 weeks ago
★★★★★

Jeremy is an absolute legend. He provides excellent value, is genuinely kind and truly has his clients best interests. I highly recommend him for any of your SEO needs.

Damien Mifsud
a month ago
★★★★★

Helped me resolve a few issues i had on my website even tho I wasn't using his service. And my old advertising guy didnt even pick up on it.

Sab
3 months ago
★★★★★

I used Searchology’s service and I’m very happy with the results. Jeremy clearly explained everything and implemented effective solutions for my website. I highly recommend his service.

Team Email
10 months ago
★★★★★

Jeremy created a new and updated website for us and captured every detail perfectly. We’re absolutely thrilled with the outcome and couldn’t recommend him highly enough to anyone looking for a new website.

Shannon Ursino
11 months ago
★★★★★

Jeremy is absolutely brilliant at what he does I highly recommend him for your website and marketing needs

Jack Croudace
a year ago
★★★★★

Jeremy is an artist in his craft. a great approach to what we expected from him and the product delivery has been great! Excited to continue the working relationship. thank you Jeremy

John Bogar
a year ago
★★★★★

Jeremy has been nothing but amazing to work with he has made the whole process of our new website build so seem less, simple and stress free it was really an enjoyable process. His communication throughout the process was brilliant and he takes action really fast.The outcome of the website has by far outperformed our expectations it is nothing short of exceptional. I can guarantee if you are looking to use searchology for your website or SEO you will receive the same service and exceptional results we did thanks again Jeremy

Ponti Capoccia
a year ago
★★★★★

Absolute pleasure working with Jeremy. His knowledge of SEO and the work he does in the background to optimise our website has got us results far beyond our expectations.

Amy Ruis
a year ago
★★★★★

Working with Jeremy has been extremely easy and successful for our business. Jeremy has been reliable, efficient and productive to work with. He is always approachable, provides a clear explanation of what’s happening and why. After unsuccessful campaigns with other SEO service providers, Jeremy was a breath of fresh air. Searchology have provided an excellent search engine optimisation service and has increased our leads and therefore business quickly and effectively. We as a small business have full faith and trust in Jeremy and Searchology.

Elyce Bone
a year ago
★★★★★

Jeremy has been nothing short of amazing with his knowledge of SEO and overall website development. Highly recommend him!!

Theo Anton
a year ago
★★★★★

I find Jeremy to be a great honest operator with fantastic explaining skills

Khajiho Tokunaga
a year ago
★★★★★

Jeremy is professional and a stand out SEO. Most importantly, he is results orientated and invests a lot of time and energy into each client. Highly recommend him to anyone who is looking to grow their business and rank higher on Google

AG Digital Pty Ltd Team
2 years ago
★★★★★

Jeremy is very easy to deal with, motivated and driven. He handles both on-page and off-page SEO services with expertise and experience, which has significantly enhanced our online visibility. If you are looking to improve your SEO and have a dedicated professional on your account who'll keep things running smoothly, seek out improvements and find new opportunities for growth then get in touch with Jeremy!

Dom Mattei
2 years ago
★★★★★

Searchology provides an excellent search engine optimisation service and increased my leads and therefore business quickly and effectively. My website’s google rank improved from the changes they implemented and now continues to pull in leads on a consistent basis. Super nice guy to work with too. Couldn’t recommend them enough

See all reviews on Google

Local coverage

How search works across Melbourne

Google does not rank you in a city, it ranks you where the searcher is standing. Campaigns are planned area by area rather than with a copy-and-paste suburb page for every postcode.

Inner suburbs

Richmond, South Yarra, Fitzroy, Brunswick, St Kilda

Dense, competitive and review-driven. Every category has dozens of profiles within a few kilometres, so rating, recency and a fast site decide who gets the call.

The east

Box Hill, Ringwood, Glen Waverley, Doncaster, Knox

High value residential work. Renovation, building and landscaping searches with a long research phase, won with proper service pages and galleries.

The west

Footscray, Sunshine, Werribee, Point Cook, Melton

Fast growing estates and fewer established competitors. New profiles with consistent reviews can reach the map pack quickly.

The north and south east

Preston, Craigieburn, Epping, Dandenong, Frankston

Wide service areas and urgent, mobile-heavy searches. Proximity and a tap-to-call number win. Dandenong and Frankston have their own pages below.

Jeremy Smolicz, Searchology

Meet Your New Local SEO Specialist

Hey there, my name is Jeremy!

As the proud owner and a dedicated SEO specialist based in Adelaide, I bring a personal touch to our strategies, infusing my passion for SEO into every project.

  • Have personally built from scratch and ranked 50+ local business websites generating 1000's of leads for Adelaide business owners yearly
  • Have travelled across the globe to meet with the brightest minds in SEO to ensure my clients receive cutting-edge SEO strategies that GET RESULTS
  • Dedicated to client results, I don't report on fluff. Every month I'll tell you how many extra leads our SEO services generated your business

Book Free SEO Strategy Call Meet Jeremy

Why Choose Searchology?

Our experienced team and efficient processes ensure successful outcomes that consistently exceed client expectations.

Business ROI Focused

Ensuring our clients SEO campaigns are both highly profitable and enjoyable is our key priority! We report on what matters, leads and purchases that drive profit for your business.

No lock-in Contracts

Whilst we recommend certain SEO campaign minimum time frames to ensure expectations are met, at Searchology our contracts and agreement are strictly no lock-in.

Specialist SEO Agency

We specialise in SEO. No Google ads, no Facebook ads or email marketing either. Ensuring our processes are cutting edge to drive the highest return possible.

Local Aussie SEO Team

Keeping our team local means none of your work is outsourced. When you send us an email or give us a ring, you're speaking with someone who gets it.

Book Free SEO Strategy Call

Questions Melbourne business owners ask about SEO

How much does SEO cost in Melbourne?

Melbourne is competitive, so budgets run higher than the regions. What you pay depends on your trade, how many suburbs you want and who already ranks there. We scope it after a free strategy call and put a fixed monthly figure in writing, month to month.

Can an Adelaide agency really do SEO for a Melbourne business?

Yes. Local SEO is done inside Google Business Profile, Search Console and your website, none of which care where the agency sits. What matters is that the person doing the work understands your suburbs and your trade, and that you can reach them on the phone. You can.

How long does SEO take in Melbourne?

Early keyword and map pack movement within the first few weeks, a real lift in enquiries between months four and six. Inner suburb searches take longer than the growth corridors.

Do you build suburb pages for every Melbourne suburb?

No. Google treats hundreds of near-identical suburb pages as thin content. We build pages for the services you sell and the areas you genuinely cover, and let the Google Business Profile do the suburb level work.

Do you work with my competitor in Melbourne?

No. One business per trade per service area, in Melbourne as everywhere else.

How quickly will I see results?

After determining what “results” means for our clients, we create an SEO forecast and clearly communicate it. Having said that, it’s impossible to approximately pinpoint a specific ranking or amount of leads you will generate in “X” amount of time after investing in SEO. However, generally speaking we can begin to see an improvement in Google visibility within the first few weeks for certain keywords. For more information, please reach out directly at jeremy@searchology.com.au

Do you have previous experience generating leads with SEO?

Yes. Over the past 3 years we have generated 1000’s of new leads for our local SEO clients from Google search. No Google Ads or Facebook required. Check out our awesome case studies below for more specific information.

How long do we need to do SEO for?

With Searchology you’re never locked into anything. You’re free to stop and start when you like. However, we recommend a minimum period of 6 months to see seriously meaningful results from your SEO campaign with us.

Will my business’ SEO work be outsourced?

No. We do not outsource your work to India, The Philippines, Pakistan or any other country. You will work and communicate with our local Australian team of SEO specialists.

Can we meet in person to discuss my business’ SEO?

Yes of course. Our local team of specialists is based in Unley, South Australia. Please schedule your free SEO consultation on our website to book in a time to chat about your business’ SEO in person.

Can I turn off my Google Ads after doing SEO?

We do not recommend turning off Google Ads immediately after commencing SEO services with us. However, over time and a seriously successful SEO campaign with Searchology, there will be scope to lower ad budgets and let organic traffic take the wheel.

How much do your SEO services cost?

Every campaign is scoped after a free strategy call, based on your trade, your service area and how competitive the searches are. You get a fixed monthly figure in writing, month to month, with no lock-in.

What happens to my website and Google Business Profile if I stop?

They stay yours. Everything is set up in your name from the start and we hand over cleanly, with no hostage tactics.

Serving Melbourne from Adelaide

72/76 Edmund Ave, Unley SA 5061

We run Melbourne campaigns from Adelaide. Strategy calls and monthly reviews happen over video or phone, the work happens in your Google Business Profile, Search Console and website, and you get the same person and the same lead-first reporting as our Adelaide clients. Nothing is outsourced.

Book Free SEO Strategy Call Call 0477 167 007

Talk to Jeremy about SEO for your Melbourne business

Please get in contact with us via whichever method suits you best. A member of our team will get back to you within 24 hours.

Prefer to talk? Call 0477 167 007.