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Victoria

SEO Agency Melbourne

Melbourne is the most spread-out local search market in the country. A business in Werribee is not competing with one in Ringwood, yet most agencies sell both the same city-wide campaign. We plan yours around the suburbs you actually service and report on the calls and quotes it produces.

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Jeremy Smolicz, SEO specialist at Searchology

Sound familiar?

Why Melbourne businesses waste money on SEO

One campaign for a city of five million

Melbourne agencies love the phrase "rank in Melbourne". Google does not rank you in Melbourne. It ranks you in Footscray, or Bentleigh, or Craigieburn, based on where the searcher is standing. A campaign that ignores that wastes most of its budget on searches you will never win.

Big agency, junior on your account

The big Melbourne agencies pitch with a senior and hand you to a junior. You pay CBD overheads for someone learning on your website. Here the person who scopes the work leads it.

Twelve months of reports, no extra phone calls

Impressions up, traffic up, leads flat. Melbourne businesses tell us this story constantly. We track calls and form enquiries from organic search from month one, so you know whether it is working.

Which one do you need

SEO agency, SEO consultant or SEO freelancer in Melbourne

These three words get used interchangeably and they are not the same thing. The right one depends on how much of the work you want to own.

  1. A Melbourne SEO agency

    A team with account managers between you and the work. Sensible for large budgets and complex sites. The trade-off in Melbourne specifically is that the market is deep enough to support a lot of agencies competing on pitch quality rather than delivery, and the senior you meet is rarely the person on your account six months later.

  2. An SEO consultant

    Strategy and direction, with execution left to you or your developer. Worth it if you have someone in-house who can act on the advice. If you do not, you are paying for a document and nothing moves.

  3. An SEO freelancer

    One person, lower cost, and you know who is doing the work. The risk is capacity. A freelancer carrying fifteen clients cannot give any of them real attention, and there is no cover when they are away.

  4. Where Searchology sits

    A specialist practice run from Adelaide, not a Melbourne agency. Jeremy leads the work and the client list is deliberately small. If you want someone who can sit in your office in Richmond on a Tuesday, we are not it, and we will say so on the call.

How we do it

Melbourne SEO, month by month

No secret sauce. The fundamentals executed properly for your service area and the searches that bring you customers.

  1. Pick the suburbs, then the searches

    We map your real service area against Melbourne's map pack behaviour and choose the suburbs you can win first, usually the ones nearest your address, then expand outward.

  2. Google Business Profile built for the map pack

    Categories, service area, photos, products and a review routine after every job. In Melbourne the map pack takes most of the clicks for trade and service searches, so this is where we start.

  3. Service and suburb pages that earn their place

    No copy-and-paste suburb pages for every postcode. Real pages for the services you sell and the areas you cover, written around what Melbourne customers search.

  4. Monthly reporting on leads

    Tracked calls, form enquiries, map pack positions and what was done. One plain-English email a month, with the lead count at the top.

Jeremy Smolicz reviewing an SEO campaign

The first six months

What happens, and when

No promised ranking dates. This is the order the work happens in and when leads usually follow, based on the local SEO campaigns we run.

  1. Month 1

    Foundations, not rankings

    • Discovery call, keyword research and a full technical audit
    • Google Business Profile rebuilt with the right categories, services and photos
    • Priority service pages rewritten around what your customers actually search
    • Call and form tracking set up so every lead is counted
  2. Months 2 to 3

    The first honest movement

    • New service and suburb content published on a schedule
    • Local citations cleaned up and built out
    • A review request routine running after every job
    • Internal linking and technical fixes shipped
    • Early keyword movement shows in Search Console
  3. Months 4 to 6

    Enquiries, if it is going to work

    • Map pack positions climbing in your core suburbs
    • Keyword coverage expanding into new services
    • Conversion fixes on the pages that are now getting traffic
    • A clear read on lead volume, and a budget review with you

Reporting

Five numbers, every month

One plain-English email a month. What moved, what was done and what is queued, with the lead count at the top.

Leads and calls

Form enquiries and tracked calls from organic search. The number that pays the bills.

Map pack position

Where you sit in the three map listings for your core searches, suburb by suburb.

Keywords in the top three

How many of your target searches you own, not just appear for.

Clicks and impressions

Straight from Google Search Console, so nothing is massaged.

Work completed

What was done this month and what is queued next. No mystery.

Google Reviews

Reviews From Our Local Clients

Rated 5.0/5 from 21 Google reviews

Fouad Madi
2 months ago
5 out of 5 stars

Jeremy is an absolute legend. He provides excellent value, is genuinely kind and truly has his clients best interests. I highly recommend him for any of your SEO needs.

Alex Alex
5 months ago
5 out of 5 stars

Extremely helpful and knowledgeable. Actually got back to me and answered their phone. Followed up with super useful info. I’ve competed with one of their clients online too and they were very sticky on the top page of Google so very good skills too, in the Adelaide SEO scene. Much appreciated 🙏

Kristel Khun
12 months ago
5 out of 5 stars

We’ve genuinely enjoyed working with Jeremy! His prompt communication, efficient work, and attention to detail made the whole process so easy. The pricing is fair and perfect for small businesses, and the websites he creates are truly impressive and exceeded our expectations. Highly recommend Jeremy, excellent service from start to finish!

Danica
9 months ago
5 out of 5 stars

Jeremy rebuilt my company website. He was patient with my limited understanding of how things work and explained each step of the process in a kind and professional manner. Would strongly recommend his services.

Emma Roydhouse
a year ago
5 out of 5 stars

We couldn't be happier with the website Jeremy built for SR Built. His professionalism, attention to detail, and creative input made the entire process smooth and efficient. He was incredibly responsive throughout—every question, tweak, or update was addressed promptly and with care. The end result is a clean, modern site that perfectly represents our brand. Highly recommend Jeremy to anyone looking for a skilled and reliable web developer.

Joseph White
a week ago
5 out of 5 stars

Probably one of the best Business decisions for our small startup was to bring Jeremy on. Very happy with the overall return and guidance by Searchology.

Lilly Delsar
2 weeks ago
5 out of 5 stars

We had a fantastic experience working with Jeremy from Searchology on our new website for Zima Electrical. He made the entire process easy, understood exactly what we wanted and created a professional website that represents our business perfectly. Jeremy was responsive, knowledgeable and always happy to answer our questions or make changes. We’re extremely happy with the finished result and would highly recommend Jeremy and Searchology to any business looking for a quality website and great service.

Damien Mifsud
a month ago
5 out of 5 stars

Helped me resolve a few issues i had on my website even tho I wasn't using his service. And my old advertising guy didnt even pick up on it.

Sab
4 months ago
5 out of 5 stars

I used Searchology’s service and I’m very happy with the results. Jeremy clearly explained everything and implemented effective solutions for my website. I highly recommend his service.

Jamie Smith
10 months ago
5 out of 5 stars

I contacted Jeremy 3-4 months ago to help me out and since then we’ve really started to see results. I’m currently booked out till mid February with leads still coming in. Jeremy has been super easy to work with and has definitely helped my business grow. Highly recommend!

Team Email
11 months ago
5 out of 5 stars

Jeremy created a new and updated website for us and captured every detail perfectly. We’re absolutely thrilled with the outcome and couldn’t recommend him highly enough to anyone looking for a new website.

Shannon Ursino
a year ago
5 out of 5 stars

Jeremy is absolutely brilliant at what he does I highly recommend him for your website and marketing needs

Jack Croudace
a year ago
5 out of 5 stars

Jeremy is an artist in his craft. a great approach to what we expected from him and the product delivery has been great! Excited to continue the working relationship. thank you Jeremy

John Bogar
a year ago
5 out of 5 stars

Jeremy has been nothing but amazing to work with he has made the whole process of our new website build so seem less, simple and stress free it was really an enjoyable process. His communication throughout the process was brilliant and he takes action really fast.The outcome of the website has by far outperformed our expectations it is nothing short of exceptional. I can guarantee if you are looking to use searchology for your website or SEO you will receive the same service and exceptional results we did thanks again Jeremy

Ponti Capoccia
a year ago
5 out of 5 stars

Absolute pleasure working with Jeremy. His knowledge of SEO and the work he does in the background to optimise our website has got us results far beyond our expectations.

Amy Ruis
a year ago
5 out of 5 stars

Working with Jeremy has been extremely easy and successful for our business. Jeremy has been reliable, efficient and productive to work with. He is always approachable, provides a clear explanation of what’s happening and why. After unsuccessful campaigns with other SEO service providers, Jeremy was a breath of fresh air. Searchology have provided an excellent search engine optimisation service and has increased our leads and therefore business quickly and effectively. We as a small business have full faith and trust in Jeremy and Searchology.

Elyce Bone
a year ago
5 out of 5 stars

Jeremy has been nothing short of amazing with his knowledge of SEO and overall website development. Highly recommend him!!

Theo Anton
a year ago
5 out of 5 stars

I find Jeremy to be a great honest operator with fantastic explaining skills

Khajiho Tokunaga
a year ago
5 out of 5 stars

Jeremy is professional and a stand out SEO. Most importantly, he is results orientated and invests a lot of time and energy into each client. Highly recommend him to anyone who is looking to grow their business and rank higher on Google

AG Digital Pty Ltd Team
2 years ago
5 out of 5 stars

Jeremy is very easy to deal with, motivated and driven. He handles both on-page and off-page SEO services with expertise and experience, which has significantly enhanced our online visibility. If you are looking to improve your SEO and have a dedicated professional on your account who'll keep things running smoothly, seek out improvements and find new opportunities for growth then get in touch with Jeremy!

Dom Mattei
2 years ago
5 out of 5 stars

Searchology provides an excellent search engine optimisation service and increased my leads and therefore business quickly and effectively. My website’s google rank improved from the changes they implemented and now continues to pull in leads on a consistent basis. Super nice guy to work with too. Couldn’t recommend them enough

Fouad Madi
2 months ago
5 out of 5 stars

Jeremy is an absolute legend. He provides excellent value, is genuinely kind and truly has his clients best interests. I highly recommend him for any of your SEO needs.

Alex Alex
5 months ago
5 out of 5 stars

Extremely helpful and knowledgeable. Actually got back to me and answered their phone. Followed up with super useful info. I’ve competed with one of their clients online too and they were very sticky on the top page of Google so very good skills too, in the Adelaide SEO scene. Much appreciated 🙏

Kristel Khun
12 months ago
5 out of 5 stars

We’ve genuinely enjoyed working with Jeremy! His prompt communication, efficient work, and attention to detail made the whole process so easy. The pricing is fair and perfect for small businesses, and the websites he creates are truly impressive and exceeded our expectations. Highly recommend Jeremy, excellent service from start to finish!

Danica
9 months ago
5 out of 5 stars

Jeremy rebuilt my company website. He was patient with my limited understanding of how things work and explained each step of the process in a kind and professional manner. Would strongly recommend his services.

Emma Roydhouse
a year ago
5 out of 5 stars

We couldn't be happier with the website Jeremy built for SR Built. His professionalism, attention to detail, and creative input made the entire process smooth and efficient. He was incredibly responsive throughout—every question, tweak, or update was addressed promptly and with care. The end result is a clean, modern site that perfectly represents our brand. Highly recommend Jeremy to anyone looking for a skilled and reliable web developer.

Joseph White
a week ago
5 out of 5 stars

Probably one of the best Business decisions for our small startup was to bring Jeremy on. Very happy with the overall return and guidance by Searchology.

Lilly Delsar
2 weeks ago
5 out of 5 stars

We had a fantastic experience working with Jeremy from Searchology on our new website for Zima Electrical. He made the entire process easy, understood exactly what we wanted and created a professional website that represents our business perfectly. Jeremy was responsive, knowledgeable and always happy to answer our questions or make changes. We’re extremely happy with the finished result and would highly recommend Jeremy and Searchology to any business looking for a quality website and great service.

Damien Mifsud
a month ago
5 out of 5 stars

Helped me resolve a few issues i had on my website even tho I wasn't using his service. And my old advertising guy didnt even pick up on it.

Sab
4 months ago
5 out of 5 stars

I used Searchology’s service and I’m very happy with the results. Jeremy clearly explained everything and implemented effective solutions for my website. I highly recommend his service.

Jamie Smith
10 months ago
5 out of 5 stars

I contacted Jeremy 3-4 months ago to help me out and since then we’ve really started to see results. I’m currently booked out till mid February with leads still coming in. Jeremy has been super easy to work with and has definitely helped my business grow. Highly recommend!

Team Email
11 months ago
5 out of 5 stars

Jeremy created a new and updated website for us and captured every detail perfectly. We’re absolutely thrilled with the outcome and couldn’t recommend him highly enough to anyone looking for a new website.

Shannon Ursino
a year ago
5 out of 5 stars

Jeremy is absolutely brilliant at what he does I highly recommend him for your website and marketing needs

Jack Croudace
a year ago
5 out of 5 stars

Jeremy is an artist in his craft. a great approach to what we expected from him and the product delivery has been great! Excited to continue the working relationship. thank you Jeremy

John Bogar
a year ago
5 out of 5 stars

Jeremy has been nothing but amazing to work with he has made the whole process of our new website build so seem less, simple and stress free it was really an enjoyable process. His communication throughout the process was brilliant and he takes action really fast.The outcome of the website has by far outperformed our expectations it is nothing short of exceptional. I can guarantee if you are looking to use searchology for your website or SEO you will receive the same service and exceptional results we did thanks again Jeremy

Ponti Capoccia
a year ago
5 out of 5 stars

Absolute pleasure working with Jeremy. His knowledge of SEO and the work he does in the background to optimise our website has got us results far beyond our expectations.

Amy Ruis
a year ago
5 out of 5 stars

Working with Jeremy has been extremely easy and successful for our business. Jeremy has been reliable, efficient and productive to work with. He is always approachable, provides a clear explanation of what’s happening and why. After unsuccessful campaigns with other SEO service providers, Jeremy was a breath of fresh air. Searchology have provided an excellent search engine optimisation service and has increased our leads and therefore business quickly and effectively. We as a small business have full faith and trust in Jeremy and Searchology.

Elyce Bone
a year ago
5 out of 5 stars

Jeremy has been nothing short of amazing with his knowledge of SEO and overall website development. Highly recommend him!!

Theo Anton
a year ago
5 out of 5 stars

I find Jeremy to be a great honest operator with fantastic explaining skills

Khajiho Tokunaga
a year ago
5 out of 5 stars

Jeremy is professional and a stand out SEO. Most importantly, he is results orientated and invests a lot of time and energy into each client. Highly recommend him to anyone who is looking to grow their business and rank higher on Google

AG Digital Pty Ltd Team
2 years ago
5 out of 5 stars

Jeremy is very easy to deal with, motivated and driven. He handles both on-page and off-page SEO services with expertise and experience, which has significantly enhanced our online visibility. If you are looking to improve your SEO and have a dedicated professional on your account who'll keep things running smoothly, seek out improvements and find new opportunities for growth then get in touch with Jeremy!

Dom Mattei
2 years ago
5 out of 5 stars

Searchology provides an excellent search engine optimisation service and increased my leads and therefore business quickly and effectively. My website’s google rank improved from the changes they implemented and now continues to pull in leads on a consistent basis. Super nice guy to work with too. Couldn’t recommend them enough

See all reviews on Google

Local coverage

How search works across Melbourne

Google does not rank you in a city, it ranks you where the searcher is standing. Campaigns are planned area by area rather than with a copy-and-paste suburb page for every postcode.

Inner suburbs

Richmond, South Yarra, Fitzroy, Brunswick, St Kilda

Dense, competitive and review-driven. Every category has dozens of profiles within a few kilometres, so rating, recency and a fast site decide who gets the call.

The east

Box Hill, Ringwood, Glen Waverley, Doncaster, Knox

High value residential work. Renovation, building and landscaping searches with a long research phase, won with proper service pages and galleries.

The west

Footscray, Sunshine, Werribee, Point Cook, Melton

Fast growing estates and fewer established competitors. New profiles with consistent reviews can reach the map pack quickly.

The north and south east

Preston, Craigieburn, Epping, Dandenong, Frankston

Wide service areas and urgent, mobile-heavy searches. Proximity and a tap-to-call number win. Dandenong and Frankston have their own pages below.

Industry specific SEO

Trades we do SEO for in Melbourne

Every trade below has its own page, written around the searches that trade gets and the problems that come with it. The campaign is then built for Melbourne.

Before you sign anything

How to choose an SEO company in Melbourne

Eight questions worth asking any agency you are considering, including us. Most of them can be answered before you ever book a call.

Decide whether local actually matters

We are in Adelaide, so we will answer this one against ourselves. A Melbourne office matters if you want someone in the room. It does not affect rankings. The work happens in your Google Business Profile, your Search Console and your website, and none of those care where the specialist sits. What matters is whether that specialist knows Melbourne splits into a dozen local markets.

Ask which Melbourne they mean

If the pitch says “rank in Melbourne”, ask whether that means Werribee or Ringwood, because it cannot mean both. An agency that cannot name the suburbs it intends to win has not planned a campaign, it has written a proposal.

Find out who is on your account in month six

Melbourne’s larger agencies pitch with a senior strategist and hand delivery to a junior. Ask for the name of the person who will write your pages, how many other accounts they carry, and whether they were in the pitch. You are paying CBD overheads either way.

A price before the call

An agency that will not name a starting figure until it has qualified your budget is pricing you rather than the work. Ours starts at $2,000+GST a month and it is published on the site.

Named clients with numbers you can check

Anonymous case studies are unverifiable by design. Ours name the business, the trade, the dates and the figures. They are mostly Adelaide businesses, because that is where we have run the longest campaigns, and we would rather tell you that than invent a Melbourne one.

What happens to your assets if you leave

The domain, the Google Business Profile and the analytics should be in your name from day one, and the website and content yours once they are paid for. If an agency holds your domain or your profile, walking away costs you everything you paid for. Ask before you sign, not after.

Jeremy Smolicz, Searchology

Meet Your New Local SEO Specialist

Hey there, my name is Jeremy!

As the proud owner and a dedicated SEO specialist based in Adelaide, I bring a personal touch to our strategies, infusing my passion for SEO into every project.

  • Have personally built from scratch and ranked 50+ local business websites generating 1000's of leads for Adelaide business owners yearly
  • Have travelled across the globe to meet with the brightest minds in SEO to ensure my clients receive cutting-edge SEO strategies that GET RESULTS
  • Dedicated to client results, I don't report on fluff. Every month I'll tell you how many extra leads our SEO services generated your business

Book Free SEO Strategy Call Meet Jeremy

Why Choose Searchology?

An experienced specialist, efficient processes and reporting built around the leads your campaign produces.

Business ROI Focused

Ensuring our clients SEO campaigns are both highly profitable and enjoyable is our key priority! We report on what matters, leads and purchases that drive profit for your business.

No lock-in Contracts

Whilst we recommend certain SEO campaign minimum time frames to ensure expectations are met, at Searchology our contracts and agreement are strictly no lock-in.

Specialist SEO Agency

We specialise in SEO. No Google ads, no Facebook ads or email marketing either. Ensuring our processes are cutting edge to drive the highest return possible, across Google and the AI search tools your customers now ask first.

Local Aussie SEO Team

Keeping our team local means you deal with the people responsible for your campaign. When you send us an email or give us a ring, you're speaking with someone who gets it.

Book Free SEO Strategy Call

Questions Melbourne business owners ask about SEO

How much does SEO cost in Melbourne?

Every SEO plan starts at $2,000+GST a month, month to month, with no lock-in contract. Melbourne is competitive, so most campaigns here sit above the floor rather than on it. Where you land depends on your trade, how many suburbs you want and who already ranks there. Our full SEO pricing is published up front.

Can an Adelaide agency really do SEO for a Melbourne business?

Yes. Local SEO is done inside Google Business Profile, Search Console and your website, none of which care where the agency sits. What matters is that the person doing the work understands your suburbs and your trade, and that you can reach them on the phone. You can.

How long does SEO take in Melbourne?

Early keyword and map pack movement within the first few weeks, a real lift in enquiries between months four and six. Inner suburb searches take longer than the growth corridors.

Do you build suburb pages for every Melbourne suburb?

No. Google treats hundreds of near-identical suburb pages as thin content. We build pages for the services you sell and the areas you genuinely cover, and let the Google Business Profile do the suburb level work.

Do you work with my competitor in Melbourne?

Our agreements are not exclusive, but the client list is deliberately small, and we will tell you before we take on a direct competitor in your area.

How quickly will I see results?

After determining what “results” means for our clients, we create an SEO forecast and clearly communicate it. Having said that, it’s impossible to approximately pinpoint a specific ranking or amount of leads you will generate in “X” amount of time after investing in SEO. However, generally speaking we can begin to see an improvement in Google visibility within the first few weeks for certain keywords. For more information, please reach out directly at jeremy@searchology.com.au

Do you have previous experience generating leads with SEO?

Yes. Over the past 3 years we have generated 1000’s of new leads for our local SEO clients from Google search. No Google Ads or Facebook required. Check out our awesome case studies below for more specific information.

How long do we need to do SEO for?

With Searchology you’re never locked into a minimum term. You can stop with 30 days’ written notice and start again whenever you like. However, we recommend a minimum period of 6 months to see seriously meaningful results from your SEO campaign with us.

Who actually does my business’ SEO work?

Your campaign is led by Jeremy in Adelaide, and he is responsible for every piece of work on it. You will work and communicate with our local Australian team, not an offshore call centre.

Can we meet in person to discuss my business’ SEO?

Yes. Jeremy is based in Adelaide and meets Adelaide clients in person. Book your free SEO consultation on our website and let us know you would like to meet. Interstate clients meet over video.

Do you optimise for AI search as well as Google?

Yes, and it is part of every campaign rather than an upsell. The same work that ranks you in Google, clear service pages, correct schema, real reviews and genuine local authority, is what Google’s AI Overviews, ChatGPT, Gemini, Perplexity and Copilot draw on when they answer a question about your industry. Where a business wants it tracked properly, our AI search optimisation service measures how often you are named across those tools and works to lift it.

Can I turn off my Google Ads after doing SEO?

We do not recommend turning off Google Ads immediately after commencing SEO services with us. However, over time and a seriously successful SEO campaign with Searchology, there will be scope to lower ad budgets and let organic traffic take the wheel.

How much do your SEO services cost?

Every SEO plan starts at $2,000+GST a month, month to month, with no lock-in contract. Where you land above that depends on your trade, your service area and how competitive the searches are, and you get a fixed monthly figure in writing before you commit. Our full SEO pricing is published up front.

What happens to my website and Google Business Profile if I stop?

They stay yours once your invoices are paid. Your domain and Google Business Profile are set up in your name wherever the platform allows, and we hand over access cleanly, with no hostage tactics. If we host your website, you can take a full export to another host, or keep it with us on a monthly hosting plan.

Serving Melbourne from Adelaide

72/76 Edmund Ave, Unley SA 5061

We run Melbourne campaigns from Adelaide. Strategy calls and monthly reviews happen over video or phone, the work happens in your Google Business Profile, Search Console and website, and you get the same person and the same lead-first reporting as our Adelaide clients.

Book Free SEO Strategy Call Call 0477 167 007

Talk to Jeremy about SEO for your Melbourne business

Please get in contact with us via whichever method suits you best. A member of our team will get back to you within 24 hours.

Prefer to talk? Call 0477 167 007.

Free website offer

Free website with every SEO campaign

Start an SEO campaign and we will design and build your new website at no cost. No build fee, no lock-in, and it is yours to keep.

Claim Your Free Website