Meet the founder

Hey there, my name is Jeremy!

The SEO specialist who actually runs your campaign. No agency layers, no hand-offs, no mystery.

In Jeremy’s words

An SEO director, not an account manager

As the proud owner and a dedicated SEO specialist at Searchology, I bring a personal touch to our strategies, infusing my passion for SEO into every project.

At Searchology, transparency is paramount. We provide regular client reporting, maintain open communication channels, and offer clear breakdowns and SEO education for our clients. Our focus on delivering tangible results is evident in our success stories and innovative strategies.

Your SEO work is never passed off to junior account managers or rookies. As your dedicated SEO specialist, I’m based locally in Adelaide and easily contactable. I have spent the past three years deeply immersed in SEO, attending global conferences and collaborating with top experts.

My experience is in local SEO for service businesses across Australia. I’m highly proficient in WordPress and Elementor, which I use for building websites and implementing on-page SEO optimisations. For more complex tasks, I collaborate with website developers.

Being locally owned and operated is not just a statement, it’s a strategic advantage. It lets us tailor our approach to the nuances of the Australian market, and positions Searchology as a standout player in a competitive SEO landscape.

Book Free SEO Strategy Call Connect on LinkedIn

Jeremy Smolicz reviewing an SEO case study — Jeremy reviewing a client campaign.

Education Bachelor of Marketing and Business Management (Double Major) The University of Adelaide, a Group of Eight university. The grounding behind every commercial decision in a campaign.

Recognition Guest lecturer, The University of Adelaide Invited back to teach marketing and business students how SEO and digital growth really work.Global upskilling Affiliate World Asia, Bangkok Travels to international SEO conferences and collaborates with top experts, including Matt Diggity.November 2026 Chiang Mai SEO Conference Booked for the five day SEO and AI event Matt Diggity runs, to bring the newest ranking tactics straight back into client campaigns.Track record 50+ local websites built and ranked from scratch Generating thousands of Google leads for Adelaide business owners every year.

Invited back to campus

Guest lecturer at The University of Adelaide

Jeremy graduated from The University of Adelaide with a Bachelor of Marketing and Business Management (Double Major). Years later the university invited him back to the Adelaide Business School to teach the next group of marketing students how search really works.

The lecture, “How To Build A Sustainable Career In SEO”, ran through the current search landscape, how Google actually decides who ranks, the types of roles that exist in the industry, and what it takes to build a career or an agency around them.

Plenty of agencies say they know SEO. Not many get handed the microphone by a Group of Eight university and asked to explain it to a lecture theatre. The same thinking goes into every Searchology campaign.

What the students were taken through:

The SEO landscape and the trends actually moving rankings right now
The types of careers in SEO, from in-house specialist through to agency owner
How to approach SEO: specialise, keep testing, never rest on your laurels
Real Adelaide campaign data, including the client results further down this page

Jeremy Smolicz outside The University of Adelaide, where he graduated and now guest lectures — Back on campus, this time on the other side of the lectern.

Jeremy Smolicz giving a guest lecture on SEO careers to students at The University of Adelaide — Walking the lecture theatre through the types of careers in SEO.

Jeremy Smolicz teaching how to approach SEO at the Adelaide Business School — Specialise, keep testing, never rest on your laurels.

The Searchology and University of Adelaide title slide at Jeremy Smolicz’s SEO guest lecture — The title slide: Searchology and The University of Adelaide, side by side.

Marketing and business students at The University of Adelaide after the Searchology SEO guest lecture — The marketing and business students who sat through it.

The track record

How Jeremy got here

University-trained. Adelaide-based. Results-focused.

The University of Adelaide
Bachelor of Marketing and Business Management (Double Major)
Graduated from one of Australia’s Group of Eight universities with a Bachelor of Marketing and Business Management (Double Major). It is the commercial thinking behind every campaign: leads and profit, not vanity metrics.
Adelaide
Founded Searchology
Built an Adelaide SEO agency from scratch, personally ranking 50+ local business websites and generating thousands of Google leads for clients year after year.
Bangkok, Thailand, 2022
Affiliate World Asia
Flew to Bangkok to learn from the best SEOs in the world, and spent time with Matt Diggity, a globally renowned SEO specialist. Those conversations shape the strategies Searchology clients get today.
The University of Adelaide
Back to uni, as the lecturer
Invited to deliver a guest lecture to marketing and business students on SEO, digital growth and building a sustainable career in the industry.
Chiang Mai, Thailand, November 2026
Chiang Mai SEO Conference
Booked in for the five day SEO and AI conference Matt Diggity runs, alongside the specialists competing in some of the hardest search markets in the world. What comes back from rooms like that goes straight into client campaigns.
Australia wide, since 2022
Founded Websites For Tradies
After years of fixing websites that were never built to rank, Jeremy started building them right from day one: SEO-first websites exclusively for Australian trade businesses.

Proof, not promises

Numbers from real client campaigns

Results Jeremy has delivered for Searchology clients. Each one links to its case study.

Automatic Gates Adelaide 0 to 30+ organic Google leads per month, starting from a brand new website Paving SA 500% year-on-year increase in organic Google leads BalaBala Laser Clinic 729% increase in organic traffic, with rank 1 for the key cosmetic searches Bice Electrical 206% more organic leads within 10 months of a brand new website Deadset Digging 5x organic traffic, with 74% of all leads now coming from Google Across Searchology 50+ local business websites personally built and ranked from scratch

Why it is different here

What you get that other agencies can’t offer

The director runs your campaign

Not a junior, not an offshore team, not a template. The same person who scopes the work leads it.

SEO is all we do

No Google Ads, no Facebook ads, no email marketing. Specialising keeps our processes cutting edge and the return as high as possible.

University-recognised expertise

When The University of Adelaide needs someone to teach students how SEO really works, they call Jeremy.

Trained by the world’s best

Global conferences like Affiliate World Asia in Bangkok, and time spent with experts like Matt Diggity, feed straight into client strategies.

Answerable, in Adelaide, on the phone

One call, straight to the person responsible. Try that with a big agency.

Websites that are built to rank

Highly proficient in WordPress and Elementor, and founder of Websites For Tradies, building SEO-first websites for Australian trade businesses since 2022.

Work with Jeremy See the case studies

Reviews From Our Local Clients

Rated 5.0/5 from 21 Google reviews

Fouad Madi
2 months ago

5 out of 5 stars

Jeremy is an absolute legend. He provides excellent value, is genuinely kind and truly has his clients best interests. I highly recommend him for any of your SEO needs.

Alex Alex
5 months ago

5 out of 5 stars

Extremely helpful and knowledgeable. Actually got back to me and answered their phone. Followed up with super useful info. I’ve competed with one of their clients online too and they were very sticky on the top page of Google so very good skills too, in the Adelaide SEO scene. Much appreciated 🙏

Kristel Khun
12 months ago

5 out of 5 stars

We’ve genuinely enjoyed working with Jeremy! His prompt communication, efficient work, and attention to detail made the whole process so easy. The pricing is fair and perfect for small businesses, and the websites he creates are truly impressive and exceeded our expectations. Highly recommend Jeremy, excellent service from start to finish!

Danica
9 months ago

5 out of 5 stars

Jeremy rebuilt my company website. He was patient with my limited understanding of how things work and explained each step of the process in a kind and professional manner. Would strongly recommend his services.

Emma Roydhouse
a year ago

5 out of 5 stars

We couldn't be happier with the website Jeremy built for SR Built. His professionalism, attention to detail, and creative input made the entire process smooth and efficient. He was incredibly responsive throughout—every question, tweak, or update was addressed promptly and with care. The end result is a clean, modern site that perfectly represents our brand. Highly recommend Jeremy to anyone looking for a skilled and reliable web developer.

Joseph White
a week ago

5 out of 5 stars

Probably one of the best Business decisions for our small startup was to bring Jeremy on. Very happy with the overall return and guidance by Searchology.

Lilly Delsar
2 weeks ago

5 out of 5 stars

We had a fantastic experience working with Jeremy from Searchology on our new website for Zima Electrical. He made the entire process easy, understood exactly what we wanted and created a professional website that represents our business perfectly. Jeremy was responsive, knowledgeable and always happy to answer our questions or make changes. We’re extremely happy with the finished result and would highly recommend Jeremy and Searchology to any business looking for a quality website and great service.

Damien Mifsud
a month ago

5 out of 5 stars

Helped me resolve a few issues i had on my website even tho I wasn't using his service. And my old advertising guy didnt even pick up on it.

Sab
4 months ago

5 out of 5 stars

I used Searchology’s service and I’m very happy with the results. Jeremy clearly explained everything and implemented effective solutions for my website. I highly recommend his service.

Jamie Smith
10 months ago

5 out of 5 stars

I contacted Jeremy 3-4 months ago to help me out and since then we’ve really started to see results. I’m currently booked out till mid February with leads still coming in. Jeremy has been super easy to work with and has definitely helped my business grow. Highly recommend!

Team Email
11 months ago

5 out of 5 stars

Jeremy created a new and updated website for us and captured every detail perfectly. We’re absolutely thrilled with the outcome and couldn’t recommend him highly enough to anyone looking for a new website.

Shannon Ursino
a year ago

5 out of 5 stars

Jeremy is absolutely brilliant at what he does I highly recommend him for your website and marketing needs

Jack Croudace
a year ago

5 out of 5 stars

Jeremy is an artist in his craft. a great approach to what we expected from him and the product delivery has been great! Excited to continue the working relationship. thank you Jeremy

John Bogar
a year ago

5 out of 5 stars

Jeremy has been nothing but amazing to work with he has made the whole process of our new website build so seem less, simple and stress free it was really an enjoyable process. His communication throughout the process was brilliant and he takes action really fast.The outcome of the website has by far outperformed our expectations it is nothing short of exceptional. I can guarantee if you are looking to use searchology for your website or SEO you will receive the same service and exceptional results we did thanks again Jeremy

Ponti Capoccia
a year ago

5 out of 5 stars

Absolute pleasure working with Jeremy. His knowledge of SEO and the work he does in the background to optimise our website has got us results far beyond our expectations.

Amy Ruis
a year ago

5 out of 5 stars

Working with Jeremy has been extremely easy and successful for our business. Jeremy has been reliable, efficient and productive to work with. He is always approachable, provides a clear explanation of what’s happening and why. After unsuccessful campaigns with other SEO service providers, Jeremy was a breath of fresh air. Searchology have provided an excellent search engine optimisation service and has increased our leads and therefore business quickly and effectively. We as a small business have full faith and trust in Jeremy and Searchology.

Elyce Bone
a year ago

5 out of 5 stars

Jeremy has been nothing short of amazing with his knowledge of SEO and overall website development. Highly recommend him!!

Theo Anton
a year ago

5 out of 5 stars

I find Jeremy to be a great honest operator with fantastic explaining skills

Khajiho Tokunaga
a year ago

5 out of 5 stars

Jeremy is professional and a stand out SEO. Most importantly, he is results orientated and invests a lot of time and energy into each client. Highly recommend him to anyone who is looking to grow their business and rank higher on Google

AG Digital Pty Ltd Team
2 years ago

5 out of 5 stars

Jeremy is very easy to deal with, motivated and driven. He handles both on-page and off-page SEO services with expertise and experience, which has significantly enhanced our online visibility. If you are looking to improve your SEO and have a dedicated professional on your account who'll keep things running smoothly, seek out improvements and find new opportunities for growth then get in touch with Jeremy!

Dom Mattei
2 years ago

5 out of 5 stars

Searchology provides an excellent search engine optimisation service and increased my leads and therefore business quickly and effectively. My website’s google rank improved from the changes they implemented and now continues to pull in leads on a consistent basis. Super nice guy to work with too. Couldn’t recommend them enough

Fouad Madi
2 months ago

5 out of 5 stars

Jeremy is an absolute legend. He provides excellent value, is genuinely kind and truly has his clients best interests. I highly recommend him for any of your SEO needs.

Alex Alex
5 months ago

5 out of 5 stars

Kristel Khun
12 months ago

5 out of 5 stars

Danica
9 months ago

5 out of 5 stars

Emma Roydhouse
a year ago

5 out of 5 stars

Joseph White
a week ago

5 out of 5 stars

Probably one of the best Business decisions for our small startup was to bring Jeremy on. Very happy with the overall return and guidance by Searchology.

Lilly Delsar
2 weeks ago

5 out of 5 stars

Damien Mifsud
a month ago

5 out of 5 stars

Helped me resolve a few issues i had on my website even tho I wasn't using his service. And my old advertising guy didnt even pick up on it.

Sab
4 months ago

5 out of 5 stars

I used Searchology’s service and I’m very happy with the results. Jeremy clearly explained everything and implemented effective solutions for my website. I highly recommend his service.

Jamie Smith
10 months ago

5 out of 5 stars

Team Email
11 months ago

5 out of 5 stars

Shannon Ursino
a year ago

5 out of 5 stars

Jeremy is absolutely brilliant at what he does I highly recommend him for your website and marketing needs

Jack Croudace
a year ago

5 out of 5 stars

Jeremy is an artist in his craft. a great approach to what we expected from him and the product delivery has been great! Excited to continue the working relationship. thank you Jeremy

John Bogar
a year ago

5 out of 5 stars

Ponti Capoccia
a year ago

5 out of 5 stars

Absolute pleasure working with Jeremy. His knowledge of SEO and the work he does in the background to optimise our website has got us results far beyond our expectations.

Amy Ruis
a year ago

5 out of 5 stars

Elyce Bone
a year ago

5 out of 5 stars

Jeremy has been nothing short of amazing with his knowledge of SEO and overall website development. Highly recommend him!!

Theo Anton
a year ago

5 out of 5 stars

I find Jeremy to be a great honest operator with fantastic explaining skills

Khajiho Tokunaga
a year ago

5 out of 5 stars

AG Digital Pty Ltd Team
2 years ago

5 out of 5 stars

Dom Mattei
2 years ago

5 out of 5 stars

See all reviews on Google

Talk to Jeremy about your SEO

Please get in contact with us via whichever method suits you best. A member of our team will get back to you within 24 hours.

Hey there, my name is Jeremy!

An SEO director, not an account manager

Guest lecturer at The University of Adelaide

How Jeremy got here

Bachelor of Marketing and Business Management (Double Major)

Founded Searchology

Affiliate World Asia

Back to uni, as the lecturer

Chiang Mai SEO Conference

Founded Websites For Tradies

Numbers from real client campaigns

What you get that other agencies can’t offer

The director runs your campaign

SEO is all we do

University-recognised expertise

Trained by the world’s best

Answerable, in Adelaide, on the phone

Websites that are built to rank

Reviews From Our Local Clients

Talk to Jeremy about your SEO