SEO case study · Roof Restoration, Roof Repairs and Guttering
Tripled organic Google clicks in 12 months for Adelaide roof restoration company
Searchology took Riteway Restorations from a new website with almost no Google visibility to 202% more organic clicks, 303% more search impressions and page 1 for roof restoration Adelaide in 12 months.
Riteway Restorations is a family run roof restoration and guttering business working across Adelaide and the southern suburbs. When the new website launched in mid 2025 it was invisible in Google: a handful of clicks a month and an average ranking position past 50. The goal was a steady flow of roof restoration, roof repair and gutter enquiries from organic search rather than paid ads.
The Strategy
01
Service pages that match how people search
Roof restoration, roof repairs, gutter replacement, roof painting and re-roofing each got their own optimised page.
02
Suburb pages
Location pages for the suburbs Riteway works in most, such as Seaford, Skye, Brighton and Campbelltown, which now rank on page 1 for roof restoration and roof repair searches in those suburbs.
03
Project pages and reviews
Completed projects published as their own pages with photos and suburbs, and Google reviews surfaced on the site to build trust.
04
Google Business Profile
Optimised for the Maps pack for roof and gutter searches, with tracked website clicks.
Noteworthy organic Google keyword rankings achieved
Gutter Replacement – Cited first in Google’s AI Overview (1,300 searches a month)
#4Roof Restoration Seaford
#4Adelaide Roof Restorations
#4Roof Restoration Skye
#6Roof Restorations Adelaide
#6Roof Repairs Brighton
#7Roof Restoration Adelaide1,200 searches a month
#7Roof Repairs Campbelltown
#8Gutter Repair Adelaide
In the Google Maps pack, Search Console also shows Riteway in the top three for “roof and gutter cleaning” and “roof repairs near me”. Organic positions verified in Ahrefs, September 2026.
The Results
Comparing the first three months after launch (August to October 2025) with the most recent three full months (May to July 2026) in Google Search Console:
Organic clicks grew by 202%, from 155 to 468 for the three month window
Search impressions grew by 303%, from 14,000 to nearly 57,000
Average ranking position improved from 50 to 18
Keywords in Google’s top 10 grew from 0 to 16
In John’s words: “The outcome of the website has by far outperformed our expectations, it is nothing short of exceptional.”
Extremely helpful and knowledgeable. Actually got back to me and answered their phone. Followed up with super useful info. I’ve competed with one of their clients online too and they were very sticky on the top page of Google so very good skills too, in the Adelaide SEO scene. Much appreciated 🙏
Kristel Khun 10 months ago
★★★★★
We’ve genuinely enjoyed working with Jeremy! His prompt communication, efficient work, and attention to detail made the whole process so easy. The pricing is fair and perfect for small businesses, and the websites he creates are truly impressive and exceeded our expectations. Highly recommend Jeremy, excellent service from start to finish!
Jamie Smith 9 months ago
★★★★★
I contacted Jeremy 3-4 months ago to help me out and since then we’ve really started to see results.
I’m currently booked out till mid February with leads still coming in.
Jeremy has been super easy to work with and has definitely helped my business grow.
Highly recommend!
Danica 7 months ago
★★★★★
Jeremy rebuilt my company website. He was patient with my limited understanding of how things work and explained each step of the process in a kind and professional manner. Would strongly recommend his services.
Emma Roydhouse a year ago
★★★★★
We couldn't be happier with the website Jeremy built for SR Built. His professionalism, attention to detail, and creative input made the entire process smooth and efficient. He was incredibly responsive throughout—every question, tweak, or update was addressed promptly and with care. The end result is a clean, modern site that perfectly represents our brand. Highly recommend Jeremy to anyone looking for a skilled and reliable web developer.
Fouad Madi 3 weeks ago
★★★★★
Jeremy is an absolute legend. He provides excellent value, is genuinely kind and truly has his clients best interests. I highly recommend him for any of your SEO needs.
Damien Mifsud a month ago
★★★★★
Helped me resolve a few issues i had on my website even tho I wasn't using his service. And my old advertising guy didnt even pick up on it.
Sab 3 months ago
★★★★★
I used Searchology’s service and I’m very happy with the results. Jeremy clearly explained everything and implemented effective solutions for my website. I highly recommend his service.
Team Email 10 months ago
★★★★★
Jeremy created a new and updated website for us and captured every detail perfectly. We’re absolutely thrilled with the outcome and couldn’t recommend him highly enough to anyone looking for a new website.
Shannon Ursino 11 months ago
★★★★★
Jeremy is absolutely brilliant at what he does
I highly recommend him for your website and marketing needs
Jack Croudace a year ago
★★★★★
Jeremy is an artist in his craft.
a great approach to what we expected from him and the product delivery has been great!
Excited to continue the working relationship.
thank you Jeremy
John Bogar a year ago
★★★★★
Jeremy has been nothing but amazing to work with he has made the whole process of our new website build so seem less, simple and stress free it was really an enjoyable process. His communication throughout the process was brilliant and he takes action really fast.The outcome of the website has by far outperformed our expectations it is nothing short of exceptional. I can guarantee if you are looking to use searchology for your website or SEO you will receive the same service and exceptional results we did thanks again Jeremy
Ponti Capoccia a year ago
★★★★★
Absolute pleasure working with Jeremy.
His knowledge of SEO and the work he does in the background to optimise our website has got us results far beyond our expectations.
Amy Ruis a year ago
★★★★★
Working with Jeremy has been extremely easy and successful for our business. Jeremy has been reliable, efficient and productive to work with. He is always approachable, provides a clear explanation of what’s happening and why.
After unsuccessful campaigns with other SEO service providers, Jeremy was a breath of fresh air. Searchology have provided an excellent search engine optimisation service and has increased our leads and therefore business quickly and effectively.
We as a small business have full faith and trust in Jeremy and Searchology.
Elyce Bone a year ago
★★★★★
Jeremy has been nothing short of amazing with his knowledge of SEO and overall website development. Highly recommend him!!
Theo Anton a year ago
★★★★★
I find Jeremy to be a great honest operator with fantastic explaining skills
Khajiho Tokunaga a year ago
★★★★★
Jeremy is professional and a stand out SEO. Most importantly, he is results orientated and invests a lot of time and energy into each client. Highly recommend him to anyone who is looking to grow their business and rank higher on Google
AG Digital Pty Ltd Team 2 years ago
★★★★★
Jeremy is very easy to deal with, motivated and driven. He handles both on-page and off-page SEO services with expertise and experience, which has significantly enhanced our online visibility. If you are looking to improve your SEO and have a dedicated professional on your account who'll keep things running smoothly, seek out improvements and find new opportunities for growth then get in touch with Jeremy!
Dom Mattei 2 years ago
★★★★★
Searchology provides an excellent search engine optimisation service and increased my leads and therefore business quickly and effectively. My website’s google rank improved from the changes they implemented and now continues to pull in leads on a consistent basis. Super nice guy to work with too. Couldn’t recommend them enough
Alex Alex 3 months ago
★★★★★
Extremely helpful and knowledgeable. Actually got back to me and answered their phone. Followed up with super useful info. I’ve competed with one of their clients online too and they were very sticky on the top page of Google so very good skills too, in the Adelaide SEO scene. Much appreciated 🙏
Kristel Khun 10 months ago
★★★★★
We’ve genuinely enjoyed working with Jeremy! His prompt communication, efficient work, and attention to detail made the whole process so easy. The pricing is fair and perfect for small businesses, and the websites he creates are truly impressive and exceeded our expectations. Highly recommend Jeremy, excellent service from start to finish!
Jamie Smith 9 months ago
★★★★★
I contacted Jeremy 3-4 months ago to help me out and since then we’ve really started to see results.
I’m currently booked out till mid February with leads still coming in.
Jeremy has been super easy to work with and has definitely helped my business grow.
Highly recommend!
Danica 7 months ago
★★★★★
Jeremy rebuilt my company website. He was patient with my limited understanding of how things work and explained each step of the process in a kind and professional manner. Would strongly recommend his services.
Emma Roydhouse a year ago
★★★★★
We couldn't be happier with the website Jeremy built for SR Built. His professionalism, attention to detail, and creative input made the entire process smooth and efficient. He was incredibly responsive throughout—every question, tweak, or update was addressed promptly and with care. The end result is a clean, modern site that perfectly represents our brand. Highly recommend Jeremy to anyone looking for a skilled and reliable web developer.
Fouad Madi 3 weeks ago
★★★★★
Jeremy is an absolute legend. He provides excellent value, is genuinely kind and truly has his clients best interests. I highly recommend him for any of your SEO needs.
Damien Mifsud a month ago
★★★★★
Helped me resolve a few issues i had on my website even tho I wasn't using his service. And my old advertising guy didnt even pick up on it.
Sab 3 months ago
★★★★★
I used Searchology’s service and I’m very happy with the results. Jeremy clearly explained everything and implemented effective solutions for my website. I highly recommend his service.
Team Email 10 months ago
★★★★★
Jeremy created a new and updated website for us and captured every detail perfectly. We’re absolutely thrilled with the outcome and couldn’t recommend him highly enough to anyone looking for a new website.
Shannon Ursino 11 months ago
★★★★★
Jeremy is absolutely brilliant at what he does
I highly recommend him for your website and marketing needs
Jack Croudace a year ago
★★★★★
Jeremy is an artist in his craft.
a great approach to what we expected from him and the product delivery has been great!
Excited to continue the working relationship.
thank you Jeremy
John Bogar a year ago
★★★★★
Jeremy has been nothing but amazing to work with he has made the whole process of our new website build so seem less, simple and stress free it was really an enjoyable process. His communication throughout the process was brilliant and he takes action really fast.The outcome of the website has by far outperformed our expectations it is nothing short of exceptional. I can guarantee if you are looking to use searchology for your website or SEO you will receive the same service and exceptional results we did thanks again Jeremy
Ponti Capoccia a year ago
★★★★★
Absolute pleasure working with Jeremy.
His knowledge of SEO and the work he does in the background to optimise our website has got us results far beyond our expectations.
Amy Ruis a year ago
★★★★★
Working with Jeremy has been extremely easy and successful for our business. Jeremy has been reliable, efficient and productive to work with. He is always approachable, provides a clear explanation of what’s happening and why.
After unsuccessful campaigns with other SEO service providers, Jeremy was a breath of fresh air. Searchology have provided an excellent search engine optimisation service and has increased our leads and therefore business quickly and effectively.
We as a small business have full faith and trust in Jeremy and Searchology.
Elyce Bone a year ago
★★★★★
Jeremy has been nothing short of amazing with his knowledge of SEO and overall website development. Highly recommend him!!
Theo Anton a year ago
★★★★★
I find Jeremy to be a great honest operator with fantastic explaining skills
Khajiho Tokunaga a year ago
★★★★★
Jeremy is professional and a stand out SEO. Most importantly, he is results orientated and invests a lot of time and energy into each client. Highly recommend him to anyone who is looking to grow their business and rank higher on Google
AG Digital Pty Ltd Team 2 years ago
★★★★★
Jeremy is very easy to deal with, motivated and driven. He handles both on-page and off-page SEO services with expertise and experience, which has significantly enhanced our online visibility. If you are looking to improve your SEO and have a dedicated professional on your account who'll keep things running smoothly, seek out improvements and find new opportunities for growth then get in touch with Jeremy!
Dom Mattei 2 years ago
★★★★★
Searchology provides an excellent search engine optimisation service and increased my leads and therefore business quickly and effectively. My website’s google rank improved from the changes they implemented and now continues to pull in leads on a consistent basis. Super nice guy to work with too. Couldn’t recommend them enough
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